A pioneering craft brewery in Chile has unveiled a refreshed image for its most iconic beer. With a modern and vibrant design, this update aims to reflect the brand’s innovative spirit, connecting with new generations while staying true to its roots.
The new label features a bold design showcasing a bull in reddish and orange tones, symbolizing the history and local character of Torobayo in Valdivia, the birthplace of this beer.
This element not only highlights the connection to its place of origin but also conveys the strength and vitality that define this Pale Ale-style variety.
A Tribute to History and Legacy
With over 25 years in the market, this beer has established itself as one of the first craft options in Chile, maintaining its original recipe that blends fruity notes with hints of caramel.
Its redesign, while preserving its essence, serves as a tribute to the Torobayo area, named after the bulls that acquired a distinct bay tone as they rolled in the earth.
Purposeful Evolution
The label change reflects the need to stay aligned with current trends while reinforcing the brand’s commitment to quality and authenticity.
This approach allows the brewery to connect with an ever-evolving audience, standing out with a contemporary visual identity that remains deeply rooted in its historical origins.
The new look not only aims to delight loyal followers but also attract new generations, reaffirming the innovative character that has defined this brewery since its inception.
This redesign showcases how tradition and innovation can coexist to continue leading in a dynamic and demanding market.
